The student identifies the needs and wishes of the target group and uses these to improve the customer journey. Webcare guides customers throughout the entire process, from purchase to return. Evaluates webcare activities and improves them in the back office.
What will you learn?
- Investigates the customer journey
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B1-K1-W1 Maps the company's market position
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B1-K1-W2 Analyses the customer journey
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B1-K1-W3 Translates trends and developments into commercial opportunities
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B1-K1-W4 Maps the company's commercial offering
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B1-K1-W5 Makes suggestions for improvements to sales, marketing and/or market development
- Provides marketing and communication activities
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B1-K2-W1 Inventory of wishes and needs
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B1-K2-W2 Carries out marketing and communication activities
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B1-K2-W3 Performs web care
- Evaluates data and makes improvement proposals for the digital customer journey
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P3-K1-W1 Tests and monitors online channels
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P3-K1-W2 Collects commercial data and makes sense of it
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P3-K1-W3 Advises on increasing conversion
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P3-K1-W4 Gives shape to substantive improvement proposals for online channels
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P3-K1-W5 Participates in networks
- Performs digital operational activities
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P3-K2-W1 Plans and monitors digital work to be carried out
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P3-K2-W2 Develops online content
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P3-K2-W3 Posts and manages content
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P3-K2-W4 Evaluates webcare activities and makes suggestions for improvements
Who are we looking for?
The student has a smooth way of talking, is eager to learn and has an eye for detail for practical solutions.
What do we offer?
We offer a close-knit team with fun company drinks in our super cozy canteen and the chance of employment after a positive completion.
E-commerce specialist training
Crebo number: 25876 Learning path: bol
Compensation